ESPRIT

Founded by Susie Russell and Doug Tompkinsin in early 70's, ESPRIT started out as "Esprit de Corp." in San Francisco. As its international network was expanded out, ESPRIT's quintessentially American style quickly became popular throughout Europe.

In early 80's, Esprit Kids was launched with its own mail order catalogue. Esprit also brought the Shop-in-Shop concept to America: a self-contained space, complete with distinctive fixtures, staff, music and shopping bags, is created within the larger department store. The look was industrial, matte-black 80's. Later on, the separate product lines were brought together under 2 collections: Esprit and Esprit Sport. The look was bold, simple, and strong, defying old demographic barriers. By late 80's, Esprit International was created to manage and develop the trademark and brand of ESPRIT worldwide.

In the mid 90s ESPRIT applied its design philosophy to new product lines: Eyewear, Timewear, Bath + Bed and Socks + Tights. Meanwhile, the overwhelming success of the collection of Dr. Seuss products for children and adult raised the global awareness of the authentic ESPRIT fashion brand. The ESPRIT brand continued to enjoy great recognition during the new millennium. A German independent market survey showed that the brand awareness of ESPRIT was the highest among women's wear, reaching 84% of those surveyed.

The followings highlight the ESPRIT Characters:
- Synonymous with contemporary lifestyle and taste
- About attitude, not age
- Youthful and dynamic global brand of quality products at democratic prices